WHY TARGETING THE NORTHWEST ASIAN MARKET IS IMPORTANT…..
ONE OF THE FASTEST GROWING POPULATIONS!
The 2010 U.S. Census illustrated that the Asian population had increased by 49.2% over a 10-year period in Washington State. During that 10 year period the percentage growth rate was at nearly 50%. The Asian population is ranked the 2nd largest minority group in the State, just behind the Hispanic population. Within the Seattle DMA, however, the Asian population is greater than that of the Hispanic one. There has been a recorded increase within the Asian population in the State of Washington that is increasing faster than the African-American and Caucasian groups within the last 10 years.
Within the Asian population growth, specifically the Chinese Community is the largest Asian group in the State.
AN EASY TO REACH MARKET
AAT TV is the only local Television station that caters to Asian viewers in the State of Washington. 90% of the Asian community in the State resides within the Seattle DMA/Puget Sound Region, making AAT TV the ideal media outlet to reach these Asian consumers.
HOUSEHOLD INCOME IS THE HIGHEST
The median household income of Asian-Americans in Washington State surpasses all other races, including Caucasians. Asians have a median household income of $80,134 vs Caucasians -$70,352, African American- $43,681 , Hispanic-$38,798.
HIGH SPENDING CONSUMERS
In comparason to the total Seattle DMA/Puget Sound Region population, the Asian population ranges in the 20 to 54 age bracket, which is also the age bracket that makes greater expenditures and larger investments.
HIGHLY EDUCATED & PROFESSIONAL
65% of Asians in Seattle DMA / Puget Sound Region hold Bachelor’s Degree or Higher. The majority of Asians maintain professional, managerial positions or are entrepreneurs.
RAPID GROWTH of CHINESE LANGUAGE
This region has close ties with China, Taiwan and Hong Kong due to the export economy. The export economy to Asia has driven many U.S. corporate headquarters to the Seattle region on the State. This is one of the reasons government officials in Washington State have recognized the importance of the Chinese language and we have noticed an increased interest to learn to speak the Chinese language in high schools and universities.