Asian Market Profile
WHY TARGETING THE NORTHWEST ASIAN MARKET IS IMPORTANT.....
GROWING ONE OF THE FASTEST!
The 2010 U.S. Census illustrated the Asian population increased 49.2% over a 10-year period in Washington State. At nearly 50% growth rate, the Asian population is ranked the 2nd largest in the state, just behind the Hispanic population. However, within the Seattle DMA, Asians outpace Hispanic. Plus as a state, Asians outpace African Americans and Caucasians in growth the last 10 years.
Among the Asian growth, the Chinese Community is one of the largest Asian group in the state.
AN EASY TO REACH MARKET
AAT TV is the only local Television station that tailors to these Asian viewers. Nearly all Asians prefer to watch programming in their own native language. As well 90% of Asian are living within the Seattle DMA / Puget Sound Region, making AAT TV the ideal media outlet to reach these Asian consumers.
HOUSEHOLD INCOME IS THE HIGHEST
The median household income of Asian Americans in Washington State surpasses all other races, including Caucasians. Asians have median household income of $80,134 vs Caucasians -$70,352, African American- $43,681, Hispanic-$38,798.
CONSUMERS ARE WILLING TO SPEND AND HAVE DISPOSABLE CASH
Compared to the total Seattle DMA / Puget Sound Region population, Asian are more likely to be found in the 20-54 age group – a consumer group that makes greater expenditures and larger investments.
HIGHLY EDUCATED & PROFESSIONAL
65% of Asians in Seattle DMA / Puget Sound Region hold Bachelor’s Degree or Higher. The majority of Asians maintains a professional, managerial position or entrepreneur.
RAPID GROWTH of CHINESE LANGUAGE
The region’s close ties with China, Taiwan and Hong Kong has increased the popularity to learn speak Chinese in high schools and universities. Similarly many U.S. corporate headquarters are located in Seattle and have close ties with the Chinese market.
As well all Government officials and departments in Washington State recognize the importance of the Chinese language due to the increase in population and the economy is dependent on exports to Asia/China.
WHY ADVERTISING IN ASIAN TV IS VITAL?
NATIVE LANGUAGE SPOKEN at HOME
Over 75% of Asian Americans living in the Seattle DMA/Puget Sound Region communicates in their native language at home. A great majority of the residents are 1st and 2nd generations, which still prefer to communicate in their own native language at home.
Over 3/4 of ASIANS ARE FOREIGN BORN & PREFER ASIAN-LANGUAGE TV
Over three quarters of Seattle/Puget Sound Region Asians were born outside of the U.S. Due to the constant arrival of immigrations, demand of foreign workers (Boeing, Microsoft, Seaport) and various others factors that drive the demand for Asian Language media. For most Asians in the region, Asian-language TV is the primary source for news and entertainment.
Target Audience
Mainstream media may cover a large audience, but will your business get the return on investment (ROI)? Small businesses and many large corporations now want to have a high yield ROI. AAT TV can improve your business ROI by targeting one of the most affluent groups in Washington State.